EXPERIENCE
MADE VISIBLE.
Selected Work

PROJECTS ACROSS
BRANDS & MARKETS.

A selection of work spanning brand communication, product launches, live experiences and international marketing — from strategic direction to practical delivery.

Portfolio 11 selected projects
Markets B2B + B2C
Scope National + international
Focus Strategy to execution
Volkswagen brand activation at DAS Volkswagen Fest
BRAND EXPERIENCE · RETAIL ACTIVATION

Volkswagen AG

Orchestrating demanding experiential retail campaigns and nationwide public brand activations. Focused on turning complex public footprints into lasting customer engagement and localized retail momentum.

Volkswagen Driving Experience vehicle on a winter driving course
DRIVING EVENTS · GLOBAL EXPERIENCES

Volkswagen Driving Experience

Directing global premium driving programs and bespoke international travel experiences. Coordinating complex logistics and agency partners to deliver exclusive brand journeys for over 20,000 participants annually.

Mercedes-AMG international dealer and customer event
RETAIL MARKETING · PRODUCT EXPERIENCE

Mercedes-AMG

Empowering the global dealer network with tailored commercial enablement tools, exclusive product experiences, and premium performance staging designed for VIP audiences.

Deutsche Post IPO campaign with yellow Aktie Gelb bull sculptures
IPO COMMUNICATION · NATIONWIDE ROLLOUT

Deutsche Post AG

Managing comprehensive strategic communications during the historic Deutsche Post IPO and coordinating the synchronized launch events for 25 modern mail processing centers across Germany.

Cleco Power Tools global industrial product portfolio
GLOBAL MARKETING · INDUSTRIAL POSITIONING

Cleco Power Tools

Structuring international brand architecture and driving targeted market entry strategies. Successfully positioning high precision assembly solutions across global industrial manufacturing hubs.

Apex Tool Group hand tool brands and product portfolio
EMEA MARKETING · PORTFOLIO STEERING

Apex Tool Group – Hand Tools

Steering complex EMEA marketing initiatives and sales support programs for premium industrial hand tools. Unifying distribution networks to drive sustainable regional sales growth.

KONAMI exhibition stand and brand experience at Gamescom
GLOBAL GAMING · FLAGSHIP EXPO STEERING

KONAMI Digital Entertainment

Orchestrating Konami’s flagship presence at Gamescom for five consecutive years. Managing significant budgets, massive booth construction, and international media relations for global brand impact.

Johnson and Johnson Medical DACH Sales Conference 2011
HEALTHCARE LEADERSHIP · REGIONAL MOBILIZATION

Johnson & Johnson Medical

Leading the strategic execution and logistical planning of the annual DACH Sales Conference. Mobilizing international sales teams through synchronized satellite hubs and a flagship event at Berlin's Olympic Stadium.

FIFA World Cup fan festival in Stuttgart, Baden-Württemberg
PUBLIC DIPLOMACY · NATIONWIDE BRANDING

State Ministry of Baden-Württemberg

Coordinating public diplomacy campaigns and international media relations during the 2006 FIFA World Cup. Showcasing the region's cultural and economic strength to a global audience of millions.

Schuler 175th anniversary event at the Mercedes-Benz Museum
INDUSTRIAL HERITAGE · STRATEGIC CAMPAIGN

Schuler Group

Developing the strategic communications framework and premium milestone event formats for Schuler's 175th anniversary. Linking rich industrial heritage with future ready digital narratives.

Blatzheim Group residential development with 16 modern homes
RESIDENTIAL DEVELOPMENT · SALES STEERING

Blatzheim Group – Real Estate

Providing complete commercial steering, project marketing, and buyer journey advisory for premium residential developments. Managing the path from initial campaign to finalized closing.

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